Stamps or points? Choosing the right loyalty model

Both models work. The question is what behaviour you want to encourage.

Choose stamps when…

• Purchases are similar in value (a coffee, a wash, a haircut)
• Speed at the counter matters
• You want the simplest possible explanation

Choose points when…

• Order values vary a lot (restaurants, retail)
• You want bigger spenders to progress faster
• You plan several rewards at different levels

Or combine them

Some businesses run a points program for purchases and a separate stamp card for a specific product. Walaora lets customers hold several cards from the same business.